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Performativity and Otaku Culture

Tyson Matsuki June 18, 2025

2 min read

It feels like forever since an anime analysis video held my attention the way this one did. I still follow a handful of creators in the space, but it’s fair to say I don’t keep up with their work as closely as I used to.

As with a recent post, this entry comes from the depths of my long-neglected Watch Later playlist – a graveyard of good intentions. At this rate, maybe I should start calling these “Watch Later Worth Sharing” – unless I think of something slightly less cringeworthy. This time, the spotlight’s on My Dress-Up Darling.

A quick primer: the story follows Wakana Gojo, an aspiring traditional doll artisan, and his unlikely connection with Marin Kitagawa, the class’s gyaru – part of a subculture known for being fashionable, outgoing, and unapologetically trendy. One day, she finds Gojo in the school’s sewing room and sees firsthand just how skilled he is. That leads her to reveal her passion: cosplay. He agrees to help with her costume and soon becomes her go-to for every cosplay project to come. Through her, Gojo ends up meeting more people and slowly breaks out of his reclusive shell. The manga ran from 2018 to early 2025, but like many others, I first encountered it through the 2022 anime.

While the story eventually develops into a romance, what stuck with me was its meta-commentary: that anyone can be an otaku. The show positions this message through Kitagawa, but I’ve long treated Gojo as the quieter presence, almost like a narrative lens through which we observe her.

Maybe that’s a mistake.

The video in question comes from Canadian YouTuber Joe of Pause and Select. It’s a thoughtful essay on performativity and otaku culture, using My Dress-Up Darling as its springboard. Kitagawa’s central to the analysis, but it’s the moments focusing on Gojo that hit hardest for me. Even if the more academic framing goes over your head at first, it all clicks once applied to the show.

If you’re even a little curious about anime analysis like this, I highly recommend giving it a watch.

In Media Tags anime, my dress up darling, pause and select
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